Microsoft Bing — SEO for the AI Era

Raleigh, North Carolina

Speaker

Fabrice Canel

Bing Product Manager, Microsoft

Principal Product Manager at Bing. The inside perspective on how AI is rewriting search engines from the index up — and what crawlability + structured data look like in a conversational world.

LinkedIn Open profile

Abstract

AI doesn't kill SEO — it diversifies it. Bing's index now powers ChatGPT, Perplexity, Yahoo, Meta. New Webmaster Tools Copilot, 16-month performance data, Deep Search.

Suggested takeaways

→AI clicks convert better than search clicks — track conversions not just clicks
→IndexNow protocol = push updates instead of waiting to be crawled
→Bing Webmaster Tools Copilot gives personalized SEO recommendations
→Performance report extended to 16 months including AI-experience traffic

My notes

From

Tech SEO Connect 2024 · Microsoft Bing — SEO for the AI Era

Friday, October 18, 2024 · Fabrice Canel

Notes coming soon

Field notes will appear here once published. (If this is your notebook, tap Take Notes in the bottom-right to unlock the editor.)

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