Gaining Velocity: Building SEO into a Continuous Development Process
Speaker
Senior SEO Manager, Weedmaps
Senior SEO Manager at Weedmaps. Embedded automated SEO tests into the CI/CD pipeline + JIRA tag-based gating, cutting high-impact regression bugs in half.
Abstract
Reactive SEO firefighting → proactive 4-prong fix: automated SEO tests in CI/CD, SEO sign-off on PRDs, JIRA tag-gating high-risk tickets, engineering education. Result: high-impact regression bugs cut in half.
Suggested takeaways
- →Automate SEO checks inside the CI/CD pipeline (canonical, H1, hreflang)
- →Add Googlebot user stories + acceptance criteria to every PRD
- →JIRA tag → SEO QA review → blocks deploy if skipped
- →Educate engineers on crawl/render/index — make SEO their concern too
My notes
From
Tech SEO Connect 2024 · Gaining Velocity: Building SEO into a Continuous Development Process
Friday, October 18, 2024 · Rachel Anderson
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