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talk Friday, October 18, 2024 4:30 PM5:15 PM· Tech SEO Connect 2024

How to Incorporate Machine Learning Into Your SEO Day-to-Day

Raleigh, North Carolina

Speaker

Lazarina Stoy
Lazarina Stoy

Founder, MLOpsSEO

Founder of MLOpsSEO. Practical machine learning for daily SEO work — entity recognition, fuzzy matching, content moderation, and why ChatGPT loses to fine-tuned models on precision tasks.

Abstract

Practical ML for SEOs: text classification, keyword clustering, fuzzy matching, content moderation, transcription. Why fine-tuned models beat ChatGPT on precision tasks.

Suggested takeaways

  • Supervised (regression/classification) for consistency — unsupervised (clustering) for exploration
  • Google NLP API > ChatGPT for entity extraction + classification (precision scores)
  • BERTopic > LDA for big-site topic clustering
  • Don't aim for perfection — aim for automation + human oversight

My notes

From

Tech SEO Connect 2024 · How to Incorporate Machine Learning Into Your SEO Day-to-Day

Friday, October 18, 2024 · Lazarina Stoy

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