Peer-Reviewed

Published Research

Academic work on how artificial intelligence is reshaping search and content discovery. Every paper below opens in full at its publisher.

★ Top Organic Search Voice · LinkedIn

Peer-Reviewed Paper

SSRN

The Disruption of Search Engine Optimization by Large Language Models: A Mixed-Methods Analysis of the Evolving Search Landscape

SSRN

A mixed-methods study of what large language models are doing to search behavior, and what that means for how content gets found.

Large Language ModelsSearch Engine OptimizationGenerative Engine OptimizationAI Overviewszero-click searchorganic trafficdisruptive innovationinformation foragingplatform economics
Posted 3 Apr 2026Open on SSRN

Peer-Reviewed Paper

ResearchGate

Google, SEO and Helpful Content: How Artificial Intelligence Can Be Helpful for E-Commerce Websites

Journal of Digital & Social Media Marketing

How AI supports the helpful-content standard on e-commerce sites, from product data quality to editorial signals.

SEOhelpful contentartificial intelligencee-commerce
Posted 2024Open on ResearchGate

Peer-Reviewed Paper

Journal

AI-Assisted SEO: Leveraging Machine Learning for Search Engine Optimization

International Journal of Scientific Research in Computer Science, Engineering and Information Technology

Applying machine learning to the mechanics of search engine optimization at scale.

Posted 2023Published in International Journal of Scientific Research in Computer Science, Engineering and Information Technology

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