{01} — About
Venkata Pagadala — AI Product Owner & SEO Lead
I build AI systems that automate SEO at a scale that manual execution can't match. Currently leading AI & Automation at AT&T as Lead Technical Product Manager, shipping RAG pipelines, knowledge graphs, and programmatic SEO infrastructure across 50M+ pages. Not strategy decks. Production systems.
AI integrations connecting LLMs to live SEO data for automated keyword research and content optimization. A RAG-powered internal linking engine using vector embeddings and entity recognition. Automated pipelines that run technical SEO audits at scale. A market share content tool with geo-segmentation that generates 3-year roadmaps.
10 years in Technical SEO — the fundamentals that power how Google ranks content today. Site migrations, crawl budget optimization, structured data at enterprise scale, Core Web Vitals, international SEO. Tools: Botify (50M+ crawls), Screaming Frog, Ahrefs, SEMrush, BigQuery, Python.
Previously scaled SEO for CoStar Group (Apartments.com, ApartmentFinders.com, ForRent.com) and built technical SEO infrastructure across multiple verticals. Published researcher — "Google, SEO and Helpful Content: How AI Can Be Helpful for E-Commerce Websites" in the Journal of Digital & Social Media Marketing, December 2024.
Core Competencies
{02} — Experience
Career Timeline
AT&T
Lead Technical Product Manager, AI & Automation
Atlanta, Georgia
- ▸Built AI-powered metadata automation with knowledge graphs and content guardrails (legal, brand voice), scaling to 100K+ pages with multi-model LLM testing
- ▸Shipped RAG-based internal linking engine using vector embeddings, cosine similarity, and entity recognition for intelligent link recommendations
- ▸Built topic clustering system using vector embeddings to map content relationships for programmatic recommendations
- ▸Led AI-powered internal search chatbot using RAG architecture for Answer Engine Optimization (AEO)
- ▸Architected unified JSON-LD schema system across fragmented engineering teams with dynamic generation from CMS/catalog feeds
- ▸Established enterprise crawl infrastructure (Botify 50M+ crawls) with SEO observability, Akamai CDN caching, and Core Web Vitals optimization
- ▸Built market share content optimization tool with nationwide and geo-focused analysis (state, city, zip) and L1-L6 classification
- ▸Unlocked 3-year content roadmap through systematic market share analysis with automated internal linking and schema validation
CoStar Group (Apartments.com)
SEO Product Lead (Level 3)
Atlanta, Georgia
- ▸Owned technical SEO across 5 properties (40M+ pages); shipped AI-powered content translation (GPT-4) across 1M+ pages
- ▸Led cross-functional team of 6 in sprint-based development; built analytics dashboards (BigQuery, SQL, PowerBI)
American Addiction Centers
Senior SEO Software Developer
San Diego, California
- ▸Led PHP to React.js migration; implemented JSON-LD structured data across 1M+ page healthcare portfolio
Dyad Ventures
Search Marketing Strategist
Sprout for Business
SEO Manager
Education & Certifications