{01} · About
Venkata Pagadala · AI Product Owner & SEO Lead
I build AI systems that automate SEO at a scale that manual execution can't match. Currently leading AI & Automation at AT&T as Lead Technical Product Manager, shipping RAG pipelines, knowledge graphs, and programmatic SEO infrastructure across 50M+ pages. Not strategy decks. Production systems.
AI integrations connecting LLMs to live SEO data for automated keyword research and content optimization. A RAG-powered internal linking engine using vector embeddings and entity recognition. Automated pipelines that run technical SEO audits at scale. A market share content tool with geo-segmentation that generates 3-year roadmaps.
10 years in Technical SEO, the fundamentals that power how Google ranks content today. Site migrations, crawl budget optimization, structured data at enterprise scale, Core Web Vitals, international SEO. Tools: Botify (50M+ crawls), Screaming Frog, Ahrefs, SEMrush, BigQuery, Python.
Previously scaled SEO for CoStar Group (Apartments.com, ApartmentFinders.com, ForRent.com) and built technical SEO infrastructure across multiple verticals. Published researcher of "Google, SEO and Helpful Content: How AI Can Be Helpful for E-Commerce Websites" in the Journal of Digital & Social Media Marketing, December 2024.
Core Competencies
{02} · Published Research
Peer-reviewed work on how AI is reshaping search, published in academic venues and open to read in full.
{03} · Experience
Career Timeline
AT&T
Lead Technical Product Manager, AI & Automation
Atlanta, Georgia
- ▸Built AI-powered metadata automation with knowledge graphs and content guardrails (legal, brand voice), scaling to 100K+ pages with multi-model LLM testing
- ▸Shipped RAG-based internal linking engine using vector embeddings, cosine similarity, and entity recognition for intelligent link recommendations
- ▸Built topic clustering system using vector embeddings to map content relationships for programmatic recommendations
- ▸Led AI-powered internal search chatbot using RAG architecture for Answer Engine Optimization (AEO)
- ▸Architected unified JSON-LD schema system across fragmented engineering teams with dynamic generation from CMS/catalog feeds
- ▸Established enterprise crawl infrastructure (Botify 50M+ crawls) with SEO observability, Akamai CDN caching, and Core Web Vitals optimization
- ▸Built market share content optimization tool with nationwide and geo-focused analysis (state, city, zip) and L1-L6 classification
- ▸Unlocked 3-year content roadmap through systematic market share analysis with automated internal linking and schema validation
CoStar Group (Apartments.com)
SEO Product Lead (Level 3)
Atlanta, Georgia
- ▸Owned technical SEO across 5 properties (40M+ pages); shipped AI-powered content translation (GPT-4) across 1M+ pages
- ▸Led cross-functional team of 6 in sprint-based development; built analytics dashboards (BigQuery, SQL, PowerBI)
American Addiction Centers
Senior SEO Software Developer
San Diego, California
- ▸Led PHP to React.js migration; implemented JSON-LD structured data across 1M+ page healthcare portfolio
Dyad Ventures
Search Marketing Strategist
Sprout for Business
SEO Manager
Education & Certifications