Improving SEO in Cloud Environments

Raleigh, North Carolina

Speaker

Fili Wiese

SEO Consultant · Ex-Google Engineer

Independent consultant, ex-Google search engineer. Maps the cloud-environment SEO traps — staging subdomains, CDN canonical mishaps, serverless cold starts, and how to defuse them.

LinkedIn Open profile

Abstract

60% of the web is duplicate content — and cloud environments make it worse. Staging subdomains, CDN canonicals, serverless cold starts, and load-balancer URLs all leak into the index.

Suggested takeaways

→Treat URLs like immutable database row IDs — never change them casually
→Audit hostnames + subdomains regularly — Walmart staging was indexed
→Log full URLs with protocols + subdomain — partial logs lie
→Cloud Run / serverless: hard-code canonicals to defeat load-balancer leakage
→Optimize TTFB + warm instances — cold starts hurt rankings

My notes

From

Tech SEO Connect 2024 · Improving SEO in Cloud Environments

Friday, October 18, 2024 · Fili Wiese

Notes coming soon

Field notes will appear here once published. (If this is your notebook, tap Take Notes in the bottom-right to unlock the editor.)

Gaining Velocity: Building SEO into a Continuous Development Process

11:15 AM

Lunch

12:45 PM