Can GSC Be the Source of SEO Decisions?

Raleigh, North Carolina

Speaker

Serge Bezborodov

CTO, JetOctopus

CTO of JetOctopus. Forensic analysis of GSC data limits — why aggregation discrepancies and longtail anonymization make GSC unreliable as a sole source of truth.

LinkedIn Open profile

Abstract

Forensic teardown of GSC's data accuracy. Aggregation type, anonymized longtail, and mobile/desktop mismatches make GSC unreliable as a sole truth source.

Suggested takeaways

→GSC interface caps at thousands of rows — API is mandatory for big sites
→Aggregation by property vs page returns different impressions/clicks
→Anonymized longtail queries can hide most of your traffic potential
→Add subfolders as GSC properties — one client went 80K → 4M tracked pages
→Cross-verify GSC with crawler + log files — never trust one source

My notes

From

Tech SEO Connect 2024 · Can GSC Be the Source of SEO Decisions?

Friday, October 18, 2024 · Serge Bezborodov

Notes coming soon

Field notes will appear here once published. (If this is your notebook, tap Take Notes in the bottom-right to unlock the editor.)

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