The Shift in Search Engines to Answer Engines

Built Barracuda — an internal tool that scrapes competitors, embeds the data, and generates SEO insights. 4-hour audits → 4 minutes.

• →Vector embeddings DB = give LLMs accurate, retrievable grounding
• →Function calls fix LLM math/counting failures — let it call a calculator
• →Tell the model 'say I don't know' — error rates drop dramatically
• →Barracuda automates content gap, internal linking, alt text, topical authority