Back to Tech SEO Connect 2024 agenda
talk Friday, October 18, 2024 2:15 PM – 3:00 PM· Tech SEO Connect 2024
Chasing the Googlebot Trail
Raleigh, North Carolina
Speaker
Jori Ford
CMO, FoodBoss
CMO and CPO at FoodBoss. Created the Hybrid Engine Score — a weekly, measurable system that separates real signal from noise across rankings, AI Overviews, and assistant retrieval.
Abstract
Crawling is the most underestimated lever in SEO. GSC's crawl stats only tell part of the story — heat-map Googlebot's entry points and identify dead zones.
Suggested takeaways
- →Crawl total ≠ better — depends on site size and goals
- →Use DOM Content Load as response-time proxy (server-side metrics lie)
- →Heat-map Googlebot entry points to find content hubs vs dead zones
- →Auto-download crawl data with Apps Script + ChatGPT
- →GSC Host Status only flags after 90 days — too late
My notes
From
Tech SEO Connect 2024 · Chasing the Googlebot Trail
Friday, October 18, 2024 · Jori Ford
Notes coming soon
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