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Serge Bezborodov

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Serge Bezborodov

CTO

JetOctopus

1 talk
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CTO of JetOctopus. Forensic analysis of GSC data limits — why aggregation discrepancies and longtail anonymization make GSC unreliable as a sole source of truth.

Talks · 1

talkTech SEO Connect 2024· Friday, October 18, 2024· Raleigh

Can GSC Be the Source of SEO Decisions?

8:15 PM – 9:00 PM · Tech SEO Connect 2024

Forensic teardown of GSC's data accuracy. Aggregation type, anonymized longtail, and mobile/desktop mismatches make GSC unreliable as a sole truth source.

  • →GSC interface caps at thousands of rows — API is mandatory for big sites
  • →Aggregation by property vs page returns different impressions/clicks
  • →Anonymized longtail queries can hide most of your traffic potential
  • →Add subfolders as GSC properties — one client went 80K → 4M tracked pages
  • →Cross-verify GSC with crawler + log files — never trust one source