talkTech SEO Connect 2024· Friday, October 18, 2024· Raleigh
Gaining Velocity: Building SEO into a Continuous Development Process
11:15 AM – 12:00 PM · Tech SEO Connect 2024
Reactive SEO firefighting → proactive 4-prong fix: automated SEO tests in CI/CD, SEO sign-off on PRDs, JIRA tag-gating high-risk tickets, engineering education. Result: high-impact regression bugs cut in half.
- →Automate SEO checks inside the CI/CD pipeline (canonical, H1, hreflang)
- →Add Googlebot user stories + acceptance criteria to every PRD
- →JIRA tag → SEO QA review → blocks deploy if skipped
- →Educate engineers on crawl/render/index — make SEO their concern too