Fabrice Canel

Principal Product Manager

Bing

2 talks

About

Principal Product Manager at Bing. The inside perspective on how AI is rewriting search engines from the index up — and what crawlability + structured data look like in a conversational world.

Talks · 2

talkTech SEO Connect 2024· Friday, October 18, 2024· Raleigh

Microsoft Bing — SEO for the AI Era

3:45 PM – 4:30 PM · Tech SEO Connect 2024

AI doesn't kill SEO — it diversifies it. Bing's index now powers ChatGPT, Perplexity, Yahoo, Meta. New Webmaster Tools Copilot, 16-month performance data, Deep Search.

→AI clicks convert better than search clicks — track conversions not just clicks
→IndexNow protocol = push updates instead of waiting to be crawled
→Bing Webmaster Tools Copilot gives personalized SEO recommendations
→Performance report extended to 16 months including AI-experience traffic

panelBotify Connect US 2024· Tuesday, October 1, 2024· Austin

The Inside Perspective on Modern Search

10:15 AM – 11:00 AM · Connect US 2024

Inside view from Bing on how AI rewrites search engines. Co-paneled with Adrien Ménard (Botify).

→Conversational queries replace fragmented keyword strings
→Crawlability + structured data still decide who AI cites
→Automate content freshness — sitemaps, IndexNow, APIs