Back to Botify Connect US 2024 agenda
panel Tuesday, October 1, 2024 2:15 PM – 3:00 PM· Connect US 2024
The Power of Organic: How Organizations Use Search as a Strength
Austin, Texas
Speaker
Charley Hackerson
Senior Director, Customer Strategy, Botify
Senior Director of Customer Strategy at Botify. Helps SEO teams translate technical work into business metrics the C-suite cares about.
Abstract
With Jason Mandragona (NBCU News) + Abishek Surana Rajendra (Course Hero). Building cross-functional SEO culture + in-house A/B testing.
Suggested takeaways
- →In-house SEO A/B testing platform → exec credibility
- →Quality-scored content beats volume
- →Educate other teams — distribute SEO ownership
My notes
From
Botify Connect US 2024 · The Power of Organic: How Organizations Use Search as a Strength
Tuesday, October 1, 2024 · Charley Hackerson
Notes coming soon
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1:30 PM
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3:00 PM