Beyond Search: How Customer Experience Is Adapting

Austin, Texas

Speaker

Greg Coleman

Chief Strategy Officer

CXO veteran. Tracks how Gen Z's drop in traditional-search usage (94% → 64%) is reshaping discovery toward social, visual, and conversational channels.

LinkedIn Open profile

Abstract

With Lauri Joffe (American Freight) + Noam Paransky (Tapestry). Gen Z's search behavior is bifurcating — social/visual win the brand-discovery moment.

Suggested takeaways

→Gen Z: only 64% use traditional search (vs 94% older)
→Visual search + TikTok = brand discovery for younger cohorts
→Four-part exec framework: cost · revenue · enabling tech · fear

My notes

From

Botify Connect US 2024 · Beyond Search: How Customer Experience Is Adapting

Tuesday, October 1, 2024 · Greg Coleman

Notes coming soon

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