Speed Ahead to Stay Ahead: Brand Success Strategies & the Power of Automation
Speaker

Director, Search & Content, Discount Tire
Director of Search & Content at Discount Tire. Built crawl-budget and indexation programs that compressed a 6-month crawl cycle to under 60 days.
Abstract
Panel with Rick Egan (Beyond), Cody Exter (Botify), Federico Rodriguez (Best Buy), Cody Walker (Maui Jim), Adrien Ménard (Botify). Real-world automation case studies.
Suggested takeaways
- →Indexation: 6-month crawl → 60 days with dynamic XML sitemaps
- →AI-written page titles lifted CTR (Best Buy)
- →Suppress paid ads when organic owns the SERP
My notes
From
Botify Connect US 2024 · Speed Ahead to Stay Ahead: Brand Success Strategies & the Power of Automation
Tuesday, October 1, 2024 · Anthony Cantelmo
Field notes will appear here once published. (If this is your notebook, tap Take Notes in the bottom-right to unlock the editor.)
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