Back to Botify Connect US 2024 agenda
panel Tuesday, October 1, 2024 3:45 PM – 4:30 PM· Connect US 2024
Uniting Search, SEOs, & the C-Suite
Austin, Texas
Speaker
Krista Dalton
Director of SEO, Tecovas
Director of SEO at Tecovas. Translates technical SEO into customer-experience language the C-suite responds to.
Abstract
With Chris Long (GoFish), Praneet Nigam (Signet), Jacque Urick (Realtor.com), Cody Walker (Maui Jim), Adrien Ménard. How to talk to executives about SEO.
Suggested takeaways
- →Translate SEO into customer-experience metaphors
- →SEO is not free — surface the real investment
- →Pre-empt the AI question, don't dodge it
My notes
From
Botify Connect US 2024 · Uniting Search, SEOs, & the C-Suite
Tuesday, October 1, 2024 · Krista Dalton
Notes coming soon
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3:00 PM
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How Google's AI Overviews Are Changing Consumer Behaviors
4:30 PM