panelBotify Connect US 2024· Tuesday, October 1, 2024· Austin
The Power of Organic: How Organizations Use Search as a Strength
2:15 PM – 3:00 PM · Connect US 2024
With Jason Mandragona (NBCU News) + Abishek Surana Rajendra (Course Hero). Building cross-functional SEO culture + in-house A/B testing.
- →In-house SEO A/B testing platform → exec credibility
- →Quality-scored content beats volume
- →Educate other teams — distribute SEO ownership