Back to SEO Week 2026 agenda
talk Monday, April 27, 2026 2:00 PM – 2:30 PM· Day 01 · The Science
Prioritize Investments by Financial Impact
SEO Week Main Venue
Speaker
Dale Bertrand
President, Fire&Spark
President of Fire&Spark. Replaces vanity traffic reporting with revenue-first GEO metrics, connecting AI-search performance to CFO-level ROI.
Abstract
The new GEO playbook rewards revenue-first marketers. Replace traffic reporting with revenue-first GEO metrics; connect AI search performance to CFO-level ROI.
My notes
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SEO Week 2026 · Prioritize Investments by Financial Impact
Monday, April 27, 2026 · Dale Bertrand
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