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Dale Bertrand

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Speaker Profile

Dale Bertrand

President

Fire&Spark

The Science1 talk

About

President of Fire&Spark. Replaces vanity traffic reporting with revenue-first GEO metrics, connecting AI-search performance to CFO-level ROI.

Talks · 1

talkSEO Week 2026· Monday, April 27, 2026· New York City, NY

Prioritize Investments by Financial Impact

2:00 PM2:30 PM · Day 01 · The Science

The new GEO playbook rewards revenue-first marketers. Replace traffic reporting with revenue-first GEO metrics; connect AI search performance to CFO-level ROI.