Back to SEO Week 2026 agenda
talk Monday, April 27, 2026 3:30 PM – 4:00 PM· Day 01 · The Science
Everything Is an Entropy Game: What Dies Between Retrieval and Citation
SEO Week Main Venue
Speaker
Metehan Yeşilyurt
Co-Founder & CGO, AEO Vision
Co-Founder and Chief Growth Officer at AEO Vision. Spent a year reverse-engineering how ChatGPT, Perplexity, and Google AI choose citations — proving entropy reduction is the new SEO.
Abstract
A year reverse-engineering how ChatGPT, Perplexity, and Google AI pick citations. AI doesn't reward quality — it rewards certainty. Entropy reduction is the new SEO.
Suggested takeaways
- →Entropy-based decoding in RAG is real
- →Rerankers are confidence machines
- →Information gain = next-gen reranking frontier
My notes
From
SEO Week 2026 · Everything Is an Entropy Game: What Dies Between Retrieval and Citation
Monday, April 27, 2026 · Metehan Yeşilyurt
Notes coming soon
Field notes will appear here once published. (If this is your notebook, tap Take Notes in the bottom-right to unlock the editor.)
Previous
Afternoon Break
3:00 PM
Next
Is AI Seeing the Brand You Think You've Built?
4:00 PM