talkSEO Week 2026· Monday, April 27, 2026· New York City, NY
Everything Is an Entropy Game: What Dies Between Retrieval and Citation
3:30 PM – 4:00 PM · Day 01 · The Science
A year reverse-engineering how ChatGPT, Perplexity, and Google AI pick citations. AI doesn't reward quality — it rewards certainty. Entropy reduction is the new SEO.
- →Entropy-based decoding in RAG is real
- →Rerankers are confidence machines
- →Information gain = next-gen reranking frontier