F*CK it, I'll Do it Myself
Speaker
Founder & CEO, iPullRank
Founder and CEO of iPullRank, organizer of SEO Week, and one of the loudest voices arguing that 'AI-powered SEO tools' are mostly cosplay. Builds open-source relevance systems for enterprise search and shapes how the industry thinks about retrieval engineering.
Abstract
Burn the playbook: SEO tools are mostly keyword math with a ChatGPT wrapper. Build real relevance systems yourself with open source and automation.
Suggested takeaways
- →Why 'AI-powered SEO tools' are mostly cosplay
- →What relevance engineering actually looks like
- →Build + automate the stuff vendors won't ship
My notes
From
SEO Week 2026 · F*CK it, I'll Do it Myself
Monday, April 27, 2026 · Mike King
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