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talk Thursday, April 30, 2026 2:00 PM – 2:30 PM· Day 04 · The Future
When Agents Fuel the Funnel: Optimizations for the New Validation Layer
SEO Week Main Venue
Speaker
Crystal Carter
Head of AI Search & SEO Communications, Wix
Heads AI Search and SEO communications at Wix. Decodes how AI agents are taking over the messy middle of the funnel and how brands stay top-of-mind through validation moments.
Abstract
What happens when AI agents run the messy middle of your funnel. Convert at validation; stay top-of-mind for agentic users.
My notes
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SEO Week 2026 · When Agents Fuel the Funnel: Optimizations for the New Validation Layer
Thursday, April 30, 2026 · Crystal Carter
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12:30 PM
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One Day, Your Mom Will Be an Agent: How Work and Life Are Changing with AI
2:30 PM