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talk Thursday, April 30, 2026 10:30 AM – 11:00 AM· Day 04 · The Future
Two Studies, 38 Million Data Points & the Blind Spot in Every AI Search Study
SEO Week Main Venue
Speaker
Christian Ward
Chief Data Officer, Yext
Chief Data Officer at Yext. Ran Elo-style chess rankings on 21.6M local results and 17.2M AI citations across four models — exposing the blind spot in every brand-down AI-search study.
Abstract
Elo chess ranking on 21.6M local results + 17.2M AI citations across 4 models. Why analyzing AI visibility brand-down misreads the journey.
My notes
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SEO Week 2026 · Two Studies, 38 Million Data Points & the Blind Spot in Every AI Search Study
Thursday, April 30, 2026 · Christian Ward
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