Back to SEO Week 2026 agenda
talk Thursday, April 30, 2026 10:00 AM – 10:30 AM· Day 04 · The Future
Beyond the Click: How to Shape What AI Says About Your Brand
SEO Week Main Venue
Speaker
James Cadwallader
Co-Founder & CEO, Profound
Co-Founder and CEO of Profound. Argues SEO and AEO can coexist — what matters is shaping sentiment, positioning, and accuracy of how AI talks about your brand, not just whether you appear.
Abstract
SEO and AEO can coexist. AEO ensures favorable appearance in AI; sentiment, positioning, and accuracy as ROI levers.
My notes
From
SEO Week 2026 · Beyond the Click: How to Shape What AI Says About Your Brand
Thursday, April 30, 2026 · James Cadwallader
Notes coming soon
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Registration & Coffee
9:00 AM
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Two Studies, 38 Million Data Points & the Blind Spot in Every AI Search Study
10:30 AM