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talk Wednesday, April 29, 2026 4:15 PM – 4:45 PM· Day 03 · The Ecosystem
Why You Need a Relevance Engineer Driving the Car
SEO Week Main Venue
Speaker

Zach Chahalis
Sr Director SEO & Data Analytics, iPullRank
Senior Director of SEO and Data Analytics at iPullRank. Designs AI-search metrics that reflect how systems actually interpret content, then translates them into controlled experiments and editorial strategy.
Abstract
Designing AI Search metrics that reflect how systems interpret content. Translate insights into controlled experiments and editorial strategy.
My notes
From
SEO Week 2026 · Why You Need a Relevance Engineer Driving the Car
Wednesday, April 29, 2026 · Zach Chahalis
Notes coming soon
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