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talk Wednesday, April 29, 2026 3:45 PM – 4:15 PM· Day 03 · The Ecosystem
We Had One Job (& It Wasn't Rankings)
SEO Week Main Venue
Speaker

Brie Anderson
Founder, BEAST Analytics
Founder of BEAST Analytics. Connects SEO work to revenue using the data teams already have — coining the SECRO role: search engine conversion-rate optimizer.
Abstract
Connect SEO work to revenue using data you already have. Becoming an SECRO — search engine conversion rate optimizer.
My notes
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SEO Week 2026 · We Had One Job (& It Wasn't Rankings)
Wednesday, April 29, 2026 · Brie Anderson
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