SEO is a Performance Channel, GEO Isn't. How Do You Pivot?
Speaker
Founder & CEO, Seer Interactive
Founder and CEO of Seer Interactive. Champions a value-first pivot from SEO to GEO and teaches teams how to discover the prompts customers actually ask — then sell that intent up the chain to budget holders.
Abstract
Why GEO and SEO play by different rules; how to find the prompts that reflect what customers actually ask; how to sell value (not quick wins) to budget holders.
My notes
From
SEO Week 2026 · SEO is a Performance Channel, GEO Isn't. How Do You Pivot?
Tuesday, April 28, 2026 · Wil Reynolds
Field notes will appear here once published. (If this is your notebook, tap Take Notes in the bottom-right to unlock the editor.)
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