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Victor Pan

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Victor Pan

Principal SEO

HubSpot

1 talk
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Principal SEO at HubSpot. Argues cloaking isn't binary evil — strategic, ethical bot-side cloaking can reduce server load, save crawl budget, and protect Core Web Vitals.

Talks · 1

talkTech SEO Connect 2024· Friday, October 18, 2024· Raleigh

When is Cloaking a Good Idea?

3:00 PM – 3:45 PM · Tech SEO Connect 2024

Cloaking isn't binary evil — strategic bot-side cloaking can save server load, fix GDPR-driven attribution, and improve Core Web Vitals without misleading users.

  • →Block Googlebot from non-rendering JS (heatmaps, ad pixels) — saves crawl budget
  • →Edge-compute different image sizes by device — bots get the canonical
  • →GDPR consent + analytics: cloak parameter rewrite from Googlebot
  • →Don't mislead users — same essential content for both