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JR Oakes

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JR Oakes

VP of Strategy

LOCOMOTIVE Agency

1 talk
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VP of Strategy at LOCOMOTIVE. Built Empath + NPath to extract sequence patterns from GA4 events with LLM-powered alerts — open-source SEO infrastructure.

Talks · 1

talkTech SEO Connect 2024· Friday, October 18, 2024· Raleigh

NPath: Leveraging LLMs to Extract Insights from GA4 Event Data

9:45 AM – 10:30 AM · Tech SEO Connect 2024

Empath + NPath: open-source pipelines that crawl GA4 + GSC + PageSpeed at intervals, feed data into LLMs, and email alerts on significant pattern shifts.

  • →LLMs with M-token context can extract hidden patterns from event sequences
  • →Empath uses genetic-algorithm sequence analysis on GA4 events
  • →NPath = open-source automated alerts for traffic / next-page / performance drops