SEO Performance & Analytics
What gets measured gets improved. SEO Performance & Analytics transforms raw data into actionable intelligence — from growth forecasting and custom reporting dashboards to cohort analysis and CRO audits. Data-driven decision making across every layer of the organic growth stack.
Growth Forecasting
Predictive models that forecast organic traffic growth based on historical trends, seasonal patterns, competitive dynamics, and planned content initiatives. Accurate forecasting enables better resource allocation and stakeholder alignment.
Custom Reporting Dashboards
Purpose-built dashboards in Looker Studio and BigQuery that surface the metrics that matter — from executive-level KPIs to granular page-level performance data. Automated reporting that delivers insights, not just numbers.
KPI Tracking & Reporting
Comprehensive KPI frameworks covering organic sessions, conversions, revenue attribution, keyword visibility, crawl health, and Core Web Vitals. Bi-weekly reporting cycles with trend analysis and actionable recommendations.
Cohort Analysis
Analyzing content performance by publication cohort reveals content lifecycle patterns, decay rates, and refresh opportunities. Cohort analysis identifies which content strategies deliver sustainable long-term organic growth.
CRO Audits & Optimization
SEO traffic is only valuable if it converts. CRO audits identify friction points, optimize landing page experiences, and align SEO-driven traffic with conversion funnels for maximum business impact.
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