Enterprise Technical SEO
10 years in Technical SEO — the fundamentals that power how Google ranks content today. Site migrations, crawl budget optimization, structured data at enterprise scale, Core Web Vitals, international SEO. Managing technical infrastructure across 50M+ pages at AT&T and CoStar Group.
Crawl Infrastructure & Optimization
Established enterprise crawl infrastructure with Botify (50M+ crawls), SEO observability, Akamai CDN caching, and Core Web Vitals optimization. Bi-weekly technical audits identify and resolve crawl budget waste, indexation issues, and rendering problems.
Structured Data at Scale
Architected unified JSON-LD structured data systems across fragmented engineering teams with dynamic schema generation from CMS/catalog feeds. Programmatic schema markup deployed across millions of pages, improving rich result visibility by 35%.
Site Migrations & Architecture
Led large-scale site migrations with zero organic traffic loss. Designed site architecture from SEO perspective, optimizing URL structures, internal linking hierarchies, and crawl paths for maximum search engine efficiency.
Programmatic SEO
Launched programmatic pages at scale for local stores, brand pages, and commercial offers. Built indexation tools using Python and Google API indexing for automatic page discovery and submission.
Performance & Core Web Vitals
Mobile-first optimization with image optimization, srcset attributes, CDN caching strategies, and layout shift prevention. Continuous monitoring through Google PageSpeed, Lighthouse, and real user metrics.
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